Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
Nike and NatGeo's 'Breaking2' documentary shows the power of branded storytelling | Campaign US
Nike's 'You can't stop us' is an advertising masterclass
Nike ad sends serious message about equality, opportunity and discrimination - The Washington Post
A Beginner's Guide to Brand Storytelling With Examples & Frameworks
How to Use Brand Storytelling: Nike's Space Hippie Launch | by J.R. Flaherty | Better Marketing
What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)
Win More Business by Copying Nike's Storytelling Playbook
How storytelling is at the heart of the Nike brand
Nike storytelling
We Play Real | Nike celebrating Black women in sports
How storytelling is at the heart of the Nike brand