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Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
Nike at 50: Insiders offer their view of the dominating sports brand's defining moments - oregonlive.com
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Nike va mettre en compétition son budget média global d'un milliard de dollars - mind Media
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PDF) Nike-A Case Study Just Do It
Nike Stock: Reaps Benefits Of Its Strategy, Buy (NYSE:NKE) | Seeking Alpha
